Ellie's
School for Dogs
Ellie is based in Balham and is a community- driven, local dog trainer. She offers dog training, behaviour consultations, puppy training packages, workshops and classes to dog owners.
Ellie's goal was to grow online and build a community through brand trust and loyalty.
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She wanted the tone of voice to stand out from other pet services. The images needed to show her as approachable and empathetic to dogs and owners. Her mission being to encourage dogs to be dogs and harness their natural instincts and behaviours.
Brand Tone
- Fun, quirky, stands out from the clinical or cutesy style you see from a lot of pet brands.
- ‘Lifestyle brand’ feel.
- Full of personality, playful/characterful, approachable and understanding.
- Appeals to young professional audience - shareable/eye catching imagery that is not typically associated with cute dog photography.
- Grainy, street style photography that maintains a sense of humour
- Don’t take ourselves too seriously - maintain a sense of fun, uniqueness - just like we encourage our dogs to be unique!
- Workwear/practical style: attract the young professional/‘hipster’